Beauty Without Bunnies
Coloured Raine’s formulas are toxic free and we’ve never had to test our formulas or ingredients on animals – so we know this is possible. We know it’s easy to formulate healthy products without harming a single animal
Unfortunately, “no animal testing” claims are misleading. When cosmetic companies claim “no animal testing,” it means the final formula has not been tested, but it can also mean that the individual ingredients were tested on animals (just not the final formula).
Besides chemical testing on animals, another form of animal cruelty is cosmetic makeup brushes. Although difficult to watch, we recommend you watch this video that shows how animal fur is harvested http://www.peta.org/feat/ChineseFurFarms/index.asp. Most people realize fur for clothing is cruel but many people don’t realize that makeup brushes are from animal fur too such as sable, squirrel, mink, rabbit, dog, etc. ColouredRaine uses only synthetic fibers (anti-bacterial plastic) which are 100% cruelty free and work just as well as – and even better than animal fur makeup brushes since the fibers are anti-bacterial (whereas animal fur attracts bacteria easily).
In the Beauty Industry, animal testing is completely unnecessary – cosmetic companies can just stop using toxins. We do not realize the need for safety testing for drugs – however, even in this case, many other options are available such as testing on donated organs and artificially produced human skin which will cause no suffering and yield more relevant results.
Although animal cruelty is a difficult subject and many people get upset because we discuss such unpleasantries, the only way we can stop it is to expose the truth so that more people stop supporting animal testing and fur makeup brushes.
Coloured Raine loves and respects animals and we are passionately against animal cruelty.