Coloured Raine Featured on Allure.com

We're delighted to have been featured on allure.com online this week! Allure a beauty publication with a print audience of 6.2 million and an average monthly online audience of 4.3 million. Their mission is to "investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust."

From the article:

"Target's latest beauty move confirms the focus on diversity in beauty isn't just a fleeting trend. This week, the retailer announced that it's started stocking eight up-and-coming cosmetics brands created for (and many designed by) women of color, reports WWD. Currently available online, the inclusive beauty brands are also scheduled to roll out in hundreds of Target stores in May...

The launch is significant — we're talking 150 new products from brands including Coloured Raine, the inclusive brand behind the viral Queen of Hearts palette..."